Rocky Top Resources brand refresh 2025.
Rocky Top Resources is a locally owned and operated landscape supply and recycling yard located on the south side of Colorado Springs. In 2025, the owner who had inherited the business from his father, wanted to put a fresh spin on the look of the business and he hired me to help him breath some new life into the brand identity while honoring his father’s legacy.
Original Logo
New Logo
In refreshing this brand, it was paramount that we stay consistent to legacy, brand recognition, customer loyalty, and the mission of Rocky Top Resources to provide quality service at an affordable price while maintaining a commitment towards sustainability and taking care of our planet.
Color and design options
Ideation phase
